SEO for local businesses is not as difficult or as time consuming as some are led to believe. There are many companies that do hold their hands up and admit they don’t have time to do their own SEO and outsource companies in to do it for them. That is fair enough but I would always advise people to choose very carefully when bringing in people to do their SEO for them.
Many bricks and mortar businesses have yet to take advantage of advertising locally on the internet.
I think this is mainly down to a perception that having a blog or website is a costly affair and is very hard to do yourselves. Actually, setting up a WordPress blog is quite straightforward and adding content to them is very easy. SEO is also perceived to be very complicated. But, in my opinion, if you have the time to create content then the process of this actually completes most of the SEO needed.
I have worked with many individuals and small businesses in my region. I have helped them set up their blogs and shown them how to get their content ranked high in the search engines. I also get contracted by companies who want their SEO doing for them.
Here are a few statistics about local business online:
• 60% and upwards of products and services bought locally are generated online.
• 71% of all searches online are local.
• Google takes up almost 70% of the local search engine traffic.
• Most local businesses don’t get on page 1 of search results. This is because they aren’t advertising locally online.
Having a solid blog is a great thing to have. You can create solid content on a WordPress blog and have that content ranked on Google fairly quickly. Content is king when creating brand awareness that brings in new customers and prospects.
SEO for local business is not too hard to learn. It is vital for getting on the search engines for all those local searches that are not being taken advantage of.