Making Social Media Work For You
Making social media work for you can mean a lot more attention and traffic for your product or service online. Although social media isn’t a significant supplier of traffic like search engines, the potential for traffic is there because you can get targeted traffic from social media. For instance, Google+ has the concept of circles. You can decide what content to send to a particular circle of people such as family, acquaintances or followers.
Social media is itself a platform where you can share your thoughts, opinions, photographs, videos, music and business ideas on a daily basis. You can add which friends or business contacts you want, therefore, building your own network of contacts to share or send your information to.
How does Social Media work for Business?
In terms of business, social media has provided a stage where recruitment, customer service, business branding, professional networking, and marketing products and services has flourished.
If you were to have a good number of people on a facebook fan page, for instance, and you were to add regular postings then you would be pitching to them with every posting. It is becoming a powerful marketing tool all on its own and deserves its own dedication. Simply putting up a page and leaving it to hang around will not to. So choose your social media site carefully in tandem with your service or product’s niche subject.
Here are some suggestions of Social Media sites:
• Twitter is a site where you have 140 characters in which to use for your particular opinion, thought of the day, business idea or posting.
• Facebook was originally created for students to share chat and photographs. It has evolved massively into our daily routines where we can keep in touch with family and friends and share our lives. It has also developed into a huge business tool and it is possible to have separate business pages away from our personal ones.
• LinkedIn is a platform for business. Networking, advertising, and recruitment are regular activities on a daily basis.
• Google+ has brought the concept of using circles to share your information with. Acquaintances, friends and followers can be sent whatever content you wish as opposed to one list of friends on facebook.
How do we use social media sites?
Quite simply, all you need to do is open an account, create a profile, and design your page with content. Then you add friends or contacts. If you are making a page for your business then make sure you target your contacts for the business you are in. Qualified leads are the best, so don’t fill your contacts with anyone. It will be a waste of time.
Making social media work for you will help you build and brand your business online. It will help you reach out to more people than you thought was possible. Social media is still in its infancy. But at the current rate it is growing, it is wise to be handily placed and all set up ready for when this explodes. One day it will. Will you be there ready to take advantage? If you aren’t sure about how to do this effectively or simply do not have time then I can help you with that. Click here to see how I can show you how to be effective with social media.