How to start an online business from scratch

November 4, 2012 by admin 3 Comments

How to start an online business from scratch

How to start an online business from scratch. It seems that everyone wants to make money online these days and think that all you have to do is press a few buttons on your keyboard and make money magically appear in your bank account. If that were true, i’d be sitting next to Richard Branson on his island, drinking cocktails with my laptop open!

Having a profitable online business is all about mindset. It is, after all, a business and should be respected as such. Online marketing is not an amateur sport and cannot just be picked up by posting your links on Facebook or Twitter. Marketing is all about communication and telling your target audience about your product or service. Here are my 5 tips on how to start an online business from scratch.

How to start an online business from scratch

Identify your passion in life. We all know something about something don’t we? Most of us have a passion in life and because we love that particular thing, it means we know a lot about it. The more passionate we are about something, the more enthusiastic and knowledgable we will be about our interests. Don’t choose any old product because you have a feeling it will sell and make you some money.

How are you going to create content nearly everyday or talk about your product on Facebook if you don’t really give a rat’s ass about shoe laces? Start with the one thing you know most about even if you think no-one will want to know about it – Believe me, the internet is vast and there’s a big pond for everyone to go fishing in.
You can get an easy to use website (blog) to write about your passions in life. I can help you get hooked up with a blogging system that you don’t have to get the domain name or hosting set up. It’s all done for you! All you have to do is take a look HERE and see how having a viral blogging system and using it to talk about what you’re really passionate about and how you love to live your life can earn you money and really get your business off the ground!
Create regular content. By posting regular content about your passion you can start to build attention and momentum to that attention. People will find your content on Google or Bing, or they’ll find you on Facebook or see your tweets on Twitter and follow you with interest. Regular content in your blog will make you an authority on your subject and the more consistant you are with your content then people are more likely to buy from you. Remember this – People buy from people.
Create social media pages around your business. Unless you’ve been living in a cave you will have heard of Facebook and Twitter. There are literally hungreds of these sites around. The phrase social media for me simply means ‘The Internet’. It’s essentially the same thing. Social media was just a phrase created to explain where people hang out online and talk about stuff. This is why the internet is such a powerful medium. It’s changed some societies and people have risen up against dictatorships. So if you think that the internet and social media won’t get you business then please don’t even waste your time. I suggest you get yourself a Facebook page and a twitter page and learn how to use them both because in minutes you’ll be able to find people and groups that are interested in your subject matter. Once you have your blog content published and ready to be read, you can send out your link to people so they can access it. Again, if you want some guidance and lessons on how to find prospects and customers using social media sites then get in touch with me.
Create buzz and attention around your product or services. Social media can really help with this. Newsflashes, product launches and questionnaires can be done on your Facebook fanpage to drive awareness to your business. Because your content can be shared amongst your facebook friends or twitter followers – this can be powerful in terms of reaching out to more people than you ever thought possible. This can be known as the viral effect – it spreads!

Once you have completed the above steps you just repeat, repeat, repeat and repeat.

How to start an online business from scratch

How to start an online business from scratch is all about being passionate and consistent. Keep writing, creating content, or making videos about whatever it is that you love the most. My passion is helping people online. People that have a passion and want to make money out of it online can do it by creating lots of content and making sure as many people see it as possible. This can be done on the internet quite easily.

Filed Under: halifax businesses, Internet Marketing, local business, local seo Tagged With: how do i start an online business, How to start an online business from scratch, online business start up, starting a business

Local Business Internet Marketing

June 17, 2012 by admin 2 Comments

Local Business Internet Marketing is here to get you onto the internet to increase your revenue and draw lots of attention to your products and services.

Local Business Internet Marketing

• Are you dominating the search engines with your content? Place your business right where people can find you.

• Use social media sites such as Facebook and Twitter to draw lots of attention towards your products or services. Your special offers, news flashes or price deals can get immediate exposure.

• Google Places is like having your own business card and map location on search engine results pages (SERPS). Google Places increases revenue for many local businesses and is a FREE service. Are you using Google Places yet?

• Video platforms such as You tube, Vimeo and Daily Motion can give your business massive exposure and it is really easy to produce a short video and upload it onto You tube for FREE!

• Create unique content based on your products or services which will rank high in the search engines.

Content is King

I have been using WordPress Blogs for a long time as it is easy to add fresh new content to my site whenever I want. Original content is exactly what the search engines want and so do people using the search engines. Search websites such as Google and Bing are in the information business and all they want to do is to provide the searcher with the most accurate results to the search. The combination of keywords and relative information to the content title will ensure that in time, your content will rank high in the search engines.

Here are some important statistics for local businesses:

• 71% of ALL searches conducted online are local in nature. That’s a huge amount of searches looking for products or services in your local area. You could be a part of that.

• 60% of revenue is generated online. This figure will increase as the internet grows.

• Google takes up 70% of local search engine use. This is why it’s important to know what Google looks for when ranking new content. All my content is optimised for the search engines as well as the customer.

• Purchases made on mobile phones in your local area increases 16% annually. Smart phones will be able to pick up your blog and therefore buy your product or service.

• Finally, MOST local businesses in your local area FAIL to be on page 1 of search engine results. Page 1 placings can be achieved by applying solid online marketing skills.

You know your business best:

Many companies, small businesses and individuals employ SEO companies to take care of their search engine optimisation. This can be because some people don’t have the time or think they cannot do it themselves. Some SEO companies give them the impression that it’s very complicated. It’s a lot easier than people think and it can be done with some regular maintenance work.

Local Business Internet Marketing

Local Business Internet Marketing is vital for your products and services. Keep in mind that 71% of all searches are local in nature. Many local people in your area are looking for solutions to their problems. Getting your local online marketing strategies in place will put you in the frame to solve these problems and increase your revenue. Are you ready and placed to take this extra revenue on?

Keep smiling

If you enjoyed this post please comment and Google+ it. The Google+ button is just under the content where it says share and enjoy – 2nd button from the right. thank-you!

Adrian Whitworth

Skype: adrianjohnwhitworth

If you enjoyed this blog post then Google+ and comment please.

Filed Under: halifax businesses, Internet Marketing, local business Tagged With: halifax, internet marketing, local, local business

Internet Marketing Help For Halifax Businesses

April 16, 2012 by admin Leave a Comment

Internet Marketing Help For Halifax Businesses

Internet marketing help for Halifax businesses is here to get you onto the internet to increase your revenue and draw lots of attention to your products and services.

Internet marketing help for Halifax businesses

• Would you like me to show you how to dominate the search engines and place your business right where people can find you?
• I can show you how to use social media sites such as Facebook and Twitter to draw lots of attention towards your products or services. Your special offers, news flashes or price deals can get immediate exposure.
• I will get you ranked high with Google Places which is like having your own business card and map location on search engine results pages (SERPS). Google Places has increased revenue for many local businesses and is a FREE service.
• Video platforms such as Youtube, Vimeo and Daily Motion can give your business massive exposure and it is really easy to produce a short video and upload it onto Youtube for FREE! I will show you how.
• I will show you and help you create unique content based on your products or services which will rank high in the search engines.

Content is King

I have been using WordPress Blogs for a long time as it is easy to add fresh new content whenever I want. Unique content is exactly what the search engines want and so do people using the search engines. Companies such as Google and Bing are in the information business and all they want to do is to provide the searcher with the most accurate results to the search. The combination of keywords and relative information to the content title will ensure that in time, your content will rank highly in the search engines.

Here are some important statistics for businesses in Halifax:

• 71% of ALL searches conducted online are local in nature. That’s a huge amount of searches looking for products or services in Halifax. You could be a part of that.
• 60% of revenue is generated online. This figure will increase as the internet grows.
• Google takes up 70% of local search engine use. This is why it’s important to know what Google looks for when ranking new content. All my content is geared towards Google.
• Purchases made on mobile phones in Halifax increases 16% annually. Smart phones will be able to pick up your blog and therefore buy your product or service.
• Finally, MOST local businesses in Halifax FAIL to be on page 1 of search engine results. I can show you how page 1 can be achieved.

You know your business best:

Many companies, small businesses and individuals employ SEO companies to take care of their search engine optimisation. This can be because some people don’t have the time or think they don’t have the time to do it themselves. Some people think it’s very complicated and some SEO companies give them the impression that it’s very complicated. It’s a lot more straight forward than people think and it can be done with some regular maintenance work.

There are some really good, ethical SEO companies out there but due diligence must be done properly if you really do want to go down that road. But if there is room in your weekly schedule or in that of your staff then I recommend you do it yourself.

Internet marketing help for Halifax businesses

As you know your products and services better than anyone, you should be in control of writing or planning your site content. It might sound really obvious but I have seen too many blog posts made by outside contractors brought in by business owners. The content simply won’t convert into good number of sales. How does someone in another country or even county know how to write passionately about local beer produced in Halifax for example. Control your content and you will get better sales or leads.

Internet marketing help for Halifax businesses can come in the form of setting up your blog and social media portfolio. I can train you up to do it yourself or I can set it all up and run a maintenance period in where i can input new content that you have produced or proof read. I regularly design bespoke packages for individuals and businesses in Halifax as well as across the globe.
If you want to increase your revenue or simply get lots of attention to your products and services then contact me on Adrian@adrianwhitworth.com