Choosing an effective domain name
Choosing an effective domain name is the first vital step you will take in getting your business off to a good start. I always look to keeping everything relative in the website from domain names to content creation to images and videos and linking structure. Everything needs to be consistently about the particular theme or subject of the product or service you are providing.
Various gurus mention all sorts of different theories regarding choosing an effective domain name.
I keep it simple and use a free method with Google Keywords Tool.
Don’t Be Single!
The days of using single keyword domain names have gone for forget all about that idea! Again,
I want you to be relative to your theme when thinking of your domain name. So a domain name phrase is more sensible and will rank higher and more quickly. Using Google Keyword Tool could help you find a phrase that ranks well quickly.
Spam Spam Spam!
Spam indicators in domain names can come in many forms such as dashes, dots, underscores and lots of other symbols on your keyboard. Google uses an area called Sandbox. Your site will sit in sandbox for a period of time and be assessed. A decision on if and when to rank your site will be made with the google user in mind. As google are in the search business, they are constantly thinking about their users and making sure they get the best information possible to their questions and queries. I keep my domain names nice and clean. If you just stick to simple rules then you’ll stay out of the firing line and get ranked without fuss.
How Long Should My Domain Name Be?
Keeping your domain name from 15-18 characters is the standard these days. Again, it’s nothing scientific. It is just based on human nature. We can remember punchier, more memorable names.
I have used more than 20 characters on some domain names over the years, and although they still ranked high they took longer and i often forget the names if i hadn’t have put them in my favourites list! Just keep it straight forward and it will become a great habit for you in your online marketing exploits.
Choosing an effective domain name is a great way of finding FREE TRAFFIC! People in their hundreds of millions are asking questions on google every single day of the year. Researching and giving thought to your domain name will direct free traffic to your product or service. I myself can go out and find traffic and direct it to my sites. It is truely an amazing thing!